Before founding 98pt6, Julie was a strategist, creative director and writer. She's worked on brands large and small as Head of Strategic Consulting at The WAY Group, as Creative Director/Chief Strategist at Faith Popcorn's BrainReserve and as Creative Director and copywriter at global ad agencies such as Ogilvy & Mather and Lowe Lintas. She has won many fancy but hollow statuettes and heavy wooden plaques (Clios, One Show Awards, Effies, Advertising Women of NY) for her work. Julie is a Summa Cum Laude graduate of Princeton University with a B.A. in English Literature and Romance Languages.